Pet safety learning centre

QR pet tag and Smart Tracker guides

Start with the problem you need to solve: helping a finder contact you, seeing a tracker on a phone, avoiding monthly fees, or choosing hardware for wet and muddy walks.

Reviewed 21 August 2026

Not sure where to begin? See the Apexia QR Pet Tag and Apexia Smart Tracker, then read the technology comparison. A QR tag and a live GPS tracker solve different problems, and some owners use both.

Choosing

QR Pet Tags vs. GPS Trackers

Compare finder-scanned QR tags, finding-network locators and cellular GPS trackers.

Read the comparison

Costs

How no-subscription tags work

See what the £30 one-time price includes and why a QR tag does not need a data plan.

Understand the costs

Durability

Waterproof trackers for active dogs

Learn how to read IP ratings and choose honestly documented hardware for water exposure.

Read the waterproofing guide

Support

Set up and update an Apexia tag

Activate the tag, build the pet profile, test it and keep the details current.

Follow the setup steps

Compare specific products

Use the Apexia comparison centre for factual, like-for-like comparisons with Tractive, Crumb and Apple AirTag. Product features and prices are dated so you can verify what was current when each guide was checked.

Technical answers

The Apexia technical FAQ answers common questions about battery life, range, water resistance, phone compatibility, location alerts and profile updates. Where Apexia has not published a measured specification, the FAQ says so plainly.